Privacy Policy
Last Updated: 2026
Efluent ("we," "us," "our," or "Company") operates the website efluent.in (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, including all associated features and services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
1. Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit contact forms, we may collect your name, email address, and other information you provide.
- Technical Information: We automatically collect your IP address, device type, operating system, browser type, and pages visited through server logs.
- Cookies and Similar Technologies: We use cookies, web beacons, and pixels to track your interactions with our Site.
- Usage Data: We collect information about how you navigate the Site, including click patterns, referral sources, and time spent on pages.
- Location Data: We may collect general location information based on IP address to verify compliance with UK-specific regulations and responsible gambling restrictions.
2. How We Use Information
We use the collected information for the following purposes:
- Analytics: To understand user behavior, measure Site performance, and improve user experience.
- Affiliate Tracking: To track referrals, commissions, and conversions with affiliate casinos and betting operators.
- Site Improvement: To enhance functionality, optimize content, and personalize your experience.
- Legal Compliance: To comply with UK gambling regulations, GDPR requirements, and age verification protocols.
- Marketing: To send newsletters and updates (only with your consent where required by law).
- Fraud Prevention: To detect and prevent fraudulent activity and abuse.
3. Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for basic Site functionality and security.
- Analytics Cookies: Used to monitor and analyze user behavior via third-party services (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to attribute conversions to affiliated casinos and betting operators.
- Marketing Cookies: Used for retargeting and promotional purposes.
Cookie Management: You can disable non-essential cookies through your browser settings. However, disabling essential cookies may affect Site functionality. You may also opt-out of analytics tracking by configuring your browser's Do Not Track settings or adjusting individual cookie preferences on our Site.
4. Third-Party Links
Our Site contains affiliate links to external casinos, betting operators, and gambling websites. These third parties operate independently and have their own privacy policies. We are not responsible for the privacy practices, data collection, or content of these external sites. We recommend reviewing their privacy policies before providing any personal information or engaging with their services. Ensure you verify that operators are licensed and comply with UK Gambling Commission regulations.
5. Your Rights
Under UK and EU law (including GDPR), you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may correct inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: You may limit how we use your information.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to processing for marketing or analytics purposes.
- Right to Lodge a Complaint: You may report concerns to the Information Commissioner's Office (ICO).
To exercise these rights, contact us using the details in the Contact Us section below.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:
- Contact form submissions are retained for up to 12 months.
- Analytics data is retained for up to 26 months (Google Analytics default).
- Affiliate tracking cookies are retained according to partner cookie policies (typically 30-90 days).
- Server logs are retained for up to 90 days for security purposes.
You may request deletion of your data at any time, subject to legal compliance obligations.
7. Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact us:
Email: [email protected]
We will respond to all data subject requests within 30 days in accordance with GDPR requirements.
This Privacy Policy is effective from 2026 and may be updated periodically. We will notify you of material changes via email or Site notice.